We help growing businesses and agencies build brands that stand up and stand out. Our step-by-step brand development process uncovers your unique value, defines your visual language, and gives you a cohesive system to grow with, from logo and color direction to tone of voice and brand usage.
Components of Brand Development
Brand Audits
Brand Strategy Session
Brand Identity Development
Get a Quick Check-up for Your Brand
Brand Audit
This service entails a Brand Consultation with a series of exploratory questions along with a final Brand Audit Report to assess your next steps for growth!
We visually audit your brand identity, product packaging, social media and online presence, while cross referencing with the relevant industry, top international players and direct local/regional competitors.
Analyze
We analyse all data points and provide a detailed summary that focuses on your brand’s strength, personality, audience, positioning.
Develop
We use this summary and data to develop brand pillars that will inform the brand’s communication with b2b, b2c and even internally for your Team & Brand Culture.
Action
We also explain a way forward using the brand pillars and make recommendations based on existing communication channels and new ones that will be beneficial to enhancing your Brand’s Success path!
Book this 3 hour deep-dive brand session to create your brand guidelines for all future decision making as your brand faces new and exciting challenges or opportunities. Uncover your Brand’s menu for success! You will receive a Brand Strategy Report/’Bible’ to ensure you have a robust document that will benefit your Marketing Strategy & strengthen alignment with your Strategic Partners such as Distributors, Promo & Sales teams along with your Investors etc.
We analyse & decipher your Brand Core, Brand Positioning & Brand Persona through various exercises in real time. After the session all data and responses are compiled to develop one cohesive brand strategy document that will be used to inform future decision making and current operations. This living document allows you to make necessary shifts in your business with the guiding brand principles.
Bring Your Ideas to Life
Brand Identity Development
With this service we visually ideate your Brand Identity through Two (2) customized packages tailored to your budget.
Discovery meeting with client to get specifics, understanding & direction of the brand they want developed and personal likes/dislikes when it comes to visual preference
Research
Research, inspiration gathering and cross-referencing of
industry, trends and styles as directed by client.
Ideation
Rough sketches and drafts begin to take shape as we
whittle down the options before moving to digital methods
Presenting First Drafts
Once drafts have been fine-tuned they
are presented as concept designs,
inclusive of real-world mockups.